As the popularity of social networks such as Facebook soars, Dr. James Kiley believes social media will play an important role in enhancing patients’ online experience at his Raleigh, NC laser eye surgery practice. He adds that the online community built around his practice not only allows patients to interact when searching for firsthand information regarding a procedure such as LASIK surgery, but also allows them to connect with LASIK alumni as well as those considering LASIK vision correction.
At Raleigh Eye Center, Dr. Kiley and his team are committed to the patient experience. They understand that people congregate around others with similar interests. They also understand that there is a lot of inaccurate information online. Raleigh Eye Center’s social media campaign is extremely important because it provides accurate medical information to the online community through their website and social media platform. It is within this platform, the Raleigh Eye Center staff says they can build relationships with their patients, and allow patients to interact with one another. Dr. Kiley says continuing to foster the growth of their social media community is essential to the staying power of the Raleigh, NC LASIK practice.
Whether his patients are posing questions concerning a future procedure, or sharing their experience regarding a procedure they have undergone at Raleigh Eye Center, Dr. Kiley says information exchanged on the social network can lead to better-educated patients and help develop realistic goals and expectations. He adds that as social media popularity continues to expand, he expects the online community centered on Raleigh Eye Center to become increasingly useful to current and potential patients.
About Dr. James Kiley
James W Kiley, MD earned his medical degree from the University of Cincinnati and continued with an internship at Good Samaritan Hospital in Cincinnati. He then completed his residency in Ophthalmology at the University of Tennessee College of Medicine in Memphis, Tennessee. Dr. Kiley is board certified and is a member of The American Academy of Ophthalmology (AAO). He is also a member of several other professional organizations such as The American Society of Cataract and Refractive Surgeons (ASCRS), The International Society of Refractive Surgeons (ISRS), The North Carolina Medical Society and The North Carolina Society of Eye Physicians and Surgeons. Dr. Kiley has been with The Raleigh Eye Center since 1980 providing eye care such as refractive surgery (including RK, PRK, and LASIK), cataract surgery with implants, glaucoma surgery and treatment, as well as routine eye exams.
Raleigh Eye Center is located at 3320 Executive Drive, Suite 111 in Raleigh, NC 27609, and can be reached at (919) 876-2427, or found online at www.raleigheyecenterlasik.com or the Raleigh Eye Center Facebook page.